SPORTS
A global kids multi-brand store built around sportswear.
GLOBAL
KIDS LIFESTYLE
PLATFORM
A premium kids lifestyle curation platform that uses global kids brands to express every moment with individuality and personal taste.
PLATFORM OVERVIEW
One Platform.
Curated Brand Worlds.
PLAYKIZ CLUB is a premium kids lifestyle curation platform operated by HANSAE MK. It presents the diverse identities and styles of global kids brands for children’s everyday lives and tastes, offering a broad selection that helps every child discover and express a personal style.
The selection includes Abercrombie Kids, officially introduced in Korea for the first time, Lacoste Kids’ refined French identity, the sports heritage of Nike Kids and Jordan Kids, Levi’s Kids’ iconic denim heritage and Converse Kids’ casual spirit. These distinct brands help children complete every moment in their own style, from active days to special outings.
6Global Kids Brands
2026Launch Year
PremiumMulti Brand Retail Platform
PLAYKIZ PRO & PLAYKIZ CLUB
Two PLAYKIZ curations,
from sports to lifestyle.
LIFESTYLE
A lifestyle platform that curates global kids brands for children’s everyday lives and tastes.
BRAND DIRECTORY
Explore Each Brand
01
A kids casual brand that adds a relaxed, refined preppy sensibility to American heritage.
Abercrombie Kids builds on long-standing American heritage, adding relaxed and natural styling to the classic sensibility of preppy and Ivy style for children’s everyday lives.
Shirts, knitwear, polos, denim and hoodies support a wide range of styling, from polished preppy looks to relaxed daily casualwear. Children can express their individuality and taste naturally, from school days to weekend outings.
- American casual heritage and preppy sensibility
- A balance of comfort and refined style
- Flexible styling for everyday life and personal taste
02
LACOSTE KIDS
A premium kids lifestyle brand spanning sports and everyday life, rooted in French sports heritage.
Lacoste Kids presents refined colors, clean silhouettes and a distinctive French sports casual sensibility, balancing activity with a polished everyday look.
- French premium sports heritage
- Everyday style with a French sports sensibility
- Premium kidswear designed for everyday life
03
NIKE KIDS
A global sports kids brand that extends Nike performance into children’s everyday lives.
Nike Kids connects function, movement and a distinct sports identity with children’s everyday lives, from school and play to active weekends.
- Performance kidswear designed for sports activities
- A product range designed for movement and function
- A brand experience connecting everyday life and sports
04
JORDAN KIDS
A kids brand with a distinct identity shaped by basketball heritage and street style.
Jordan Kids goes beyond sportswear to share the culture and symbolism born from basketball, combining sports and street influences with confidence and individuality.
- A brand identity rooted in basketball heritage
- A blend of street identity and premium sports style
- Strong brand symbolism and a distinct style
05
LEVI’S® KIDS
A premium kids denim casual brand carrying Levi’s denim heritage.
LEVI’S Kids builds on Levi’s denim heritage and accumulated design expertise, adapting enduring styles for comfortable, active everyday wear.
- Denim heritage and an American casual sensibility
- Everyday style based on American casualwear
- Versatile styling centered on denim
06
CONVERSE KIDS
A kids brand expressing individuality through a relaxed casual sensibility.
Converse Kids draws on classic sneaker heritage to offer easy-to-wear styles with everyday individuality and the brand’s free-spirited character.
- Classic sneakers and casual heritage
- A relaxed everyday style
- Easy kids casualwear for everyday life
RETAIL EXPERIENCE
A Curated Space for Distinct Brand Experiences
PLAYKIZ CLUB is a curated kids retail platform that brings together brands ranging from sportswear to classic casualwear and proposes styles for children’s everyday lives and tastes.
