HANSAE-MK announced on April 15 that its fashion brand NBA will hold Anniversary Week beginning April 17 to celebrate the first anniversary of its Seongsu flagship store.
The anniversary event will be held under the concept 'Only at NBA Seoul Flagship,' naturally linking experience, content, and purchase. The space is organized around team-themed photo zones so visitors can experience the atmosphere of the NBA firsthand.
A range of participatory programs will be offered during the event, including a lucky draw and a DIY keycap-keyring activity. Lucky-draw prizes include discount coupons, coin-purse keyrings, phone grips, gym sacks, and socks, alongside Seongsu flagship-exclusive product drops and photo-zone-linked events.
An NBA representative said, 'Over the past year, the NBA Seoul Flagship Store has established itself as more than a retail outlet; it has become a space for sharing the brand's identity and culture. Building on this first anniversary, we plan to strengthen its position as a basketball-based cultural hub representing Seongsu and continue offering differentiated brand experiences through monthly themed events and diverse collaborations.'